Our Services

Quick Note

The ability to design and create is more often than not an undervalued superpower, yet everything around us, from nature to civilization, is the result of iterative design perfected over time. For us, this agile process is the be-all and end-all – and don't worry, we won't take as long.

We have a noble vision, a clear mission, a good team, and yet people believe, all we do is saving leafcutter ants and therefore we don't receive the support and funding we need.

Founder of a for-profit company somewhere in the Southern Hemisphere

image showing scribble
image showing scribble

If you are the leafcutter ant guy, we got you. This is not a support problem. It's a communication problem. And more often than not, it starts with the brand and it's assets (e.g. website).

If your vision isn't visible, people will fill the gap with their own assumptions and leafcutter ants are a hard story to shake.

  1. 50 ms

is the time people form their opinion about your brand.

is the time people form their opinion about your brand.

  1. 2 min

is the time investors spend on your pitch deck.

is the time investors spend on your pitch deck.

  1. 33 %

is the revenue uplift of brand consistency.

is the revenue uplift of brand consistency.

Service Overview

Brand Design & Strategy

• Brand Identity & Strategy

Brand System & Guidelines

• Brand System & Guidelines

Website & Additional Assets

• Website & Additional Assets

As designers at Keen Aspect, we specialize in building, evolving, and improving your brand and its digital presence, especially your website.

We take the time to understand you, your vision, mission, current position, and desired outcomes – from both a design and a business perspective. A redesign is an investment, and it should lead to meaningful business results, such as higher conversion rates, increased revenue, or stronger support for VC funding.

Together, we decide what makes the most sense for your situation, including which assets are most needed. We work in an agile way rather than with a classic waterfall approach. This is especially effective when a brand or website needs to grow beyond a one‑off deliverable and gives us the opportunity to release everything successively.

We do take the time to understand you, your vision, your mission, your position in the process and your desired outcome — design- and business-wise. We evaluate together what makes the most sense to you and your situation and work agile rather than waterfall. This works well when the brand or website needs to grow beyond a one-off deliverable.

Branding Increments

  • Vision

  • Mission

  • Values

  • Positioning

  • Target Group

  • Brand Promise

  • Differentiation

  • Logo

  • Color Palette

  • Typography

  • Imagery

  • Iconography

  • Patterns

  • Imagery

  • Website

  • Social Media

  • Presentations

  • Sales Materials

  • Brand Guidelines

  • Templates

  • UI Components

  • Image and Media Library

  • Campaign Assets

  • Events

Case Studies & Articles

Explore Our Process

Explore more

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CASE STUDY

TURN2X

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Building Credibility for Climate Impact

CASE STUDY

NUCLEUS

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Making Complex Ideas Visual

ARTICLE

THOUGHT LEADERSHIP

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The 3 Values of Design